A few hours ago there was the first major announcement stream from the accessories manufacturer Pitaka. The transmission, which was slightly reminiscent of Apple's keynotes in its form, served to introduce the "Pitaka Ecosystem" philosophy and to present new products. For example, there is now a multi-tool with an AirTag slot. In addition, a charging cable with AirTag placement and a lighter with space for Apple's tracker will soon be on the market. Furthermore, a combination of iPad case and bag was presented, which makes packing and unpacking the tablet unnecessary. Next to the the Pita!Flow articles mentioned yesterday there was also a preview of Pita!Go, a series of modular trolley cases in development.
Here is the summarized information on the Pitaka Ecosystem Live event that was held tonight.
Three new items were introduced in the Pita!Tag product range, one of which will probably soon also be available in Germany. This is the "Pita!Tag for Multi-Tool". The small accessory with a round carabiner has a cut-out in the middle for an Apple AirTag. Arranged around it, you can fold out four small tools: a Phillips and a slotted screwdriver, a knife and an Allen key. Also coming later in the year is the Pita!Tag for Cable, which uses the charging cable as a loop to attach it to a backpack or elsewhere, and the Pita!Tag for Lighter, for the lighter/AirTag combination.
A multi-tool, a charging cable and soon a lighter - the ideas for using the Apple AirTags are extensive.
The new FlipBook Case for iPad
The FlipBook Case for the Apple iPad, which was introduced during the Pitaka Ecosystem presentation with a high-quality promotional video, is the new addition to the "Pita!Flow for Tablets" product range. The accessory is made to be used not only with the iPad Pro (12,9 inch or 11 inch), but also with Apple's Magic Keyboard. It's not a full case, but more of a conversion to a case that can be permanently attached. A zippered compartment offers space for cables or other small items. A handle helps when carrying the iPad Pro. The aim of the accessories should be to make tablet cases superfluous.
The new FlipBook Case for iPad is designed for the iPad Pro and a Magic Keyboard used with it. The existing Apple case is expanded to include a small zip pocket and a handle for carrying.
Pita!Go - Announcing a line of modular rolling suitcases
Pita!Go is another new product ecosystem that Pitaka is working on. It currently includes a range of three carbon fiber suitcases specifically designed for business trips, vacations and weekend trips. These cases will be modular so that worn or broken parts can be easily replaced and recycled. More details about Pita!Go will be communicated in winter.
There was not that much information about the Pita!Go and only a preview image. The three modular trolley cases for different purposes are still in development.
Pitaka Ecosystem, Recycling and more
In addition to the new products, other topics were discussed during Pitaka's live stream. In addition to the founder James, various employees of the company had their say and questions from the YouTube chat were also answered. There were also gift raffles. In my opinion, the most important thing was the information about the Pitaka ecosystem. These include these three points:
eco-living: Existing Pitaka products are being reconsidered and new ones are being developed with the protection of the environment in mind.
Eco production: Pitaka products are designed to be recycled to create new ones, enrich the product ecosystem and make everyday life easier (with Apple engineering).
Eco Development: Research is being conducted to remove barriers to recycling, e.g. B. to reuse composite materials and to create more efficient production routes.
Corresponding to the third point, a video was shown with previous research progress in the separation of synthetic resins and fibers. Both components can be reused after separation to create new accessories from old products. The ASI program, for which interested parties can apply, was also discussed. Members get premium support, can buy new products sooner, submit their own design ideas, and more.
criticism of the new products
The products presented are smartly conceived and also stylishly designed. But I think z. B. the Pita!Tag for Multi-Tool much more practical if you could put together your own combination for the four tool slots. Because the small screwdrivers or Allen wrenches on such mini tools do not always fit. If one could choose the preferred sizes, then a more individual design would be possible. I also find leather unnecessary as a material - both in the Pita!Tag for Cable and in the FlipBook Case for iPad. For me, the idea of protecting the environment doesn't go together with using animal skins. There are better alternatives for that.
After graduating from high school, Johannes completed an apprenticeship as a business assistant specializing in foreign languages. But then he decided to research and write, which resulted in his independence. For several years he has been working for Sir Apfelot, among others. His articles include product introductions, news, manuals, video games, consoles, and more. He follows Apple keynotes live via stream.
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